Wednesday, April 27
2:00 p.m–5:00 p.m.: New this year, we have added an optional StreetDive Trend Tour you can sign up for as an add-on experience to the event! See bottom of the page for more detail.
Thursday, April 28
8:00 a.m.–5:00 p.m.: Day 1 of Bolder Innovation Forum
6:00 p.m.–8:00 p.m.: Cocktail Party at Sterling Rice Group
Friday, April 29
8:30 a.m.–Noon: Day 2 of Bolder Innovation Forum
Thursday & Friday Agenda
We routinely attract world-class speakers that come from different backgrounds to create a think-tank environment and surround the subject of innovation from all sides. This includes a mix of theory and practice, big company innovators and disruptive entrepreneurs, and leaders from academia and industry. The final agenda is still being set, but the following talks will be a part of this year’s event:
Thursday, April 28
The Art of Disruptive Innovation, Tom Chi, Co-Founder, Google X
Tom Chi believes meetings are a horrible way to solve problems. “Most corporate meetings are guess-a-thons. They’re just a long series of guesses. The problem with guesses is they aren’t based on anything real.” The “guesses” that get rewarded in meetings are usually those that have been watered down by compromise or those made by the person with the highest title in the room.
In this keynote presentation, Chi will explain the method used at GoogleX, the lab where the self-driving car, Google Glass and other game-changing products were created. He will show how the method of rapid prototyping results in true break-throughs. Contrary to the notion that corporations should “fail fast”, he’ll explain the real focus is on learning as quickly as possible. Through the example of Google Glass, you will see how a new idea became a real, working, functional product in a short time.
Building Breakthrough Brands, Kara Cissell-Roell, Co-Founder, VMG Partners
What does it take to grow a brand from a startup success to a true disruptor in the market? How can you identify and nurture the brands that have the potential to become runaway success stories? With a focus on partnering with the top entrepreneurs and managers in the branded consumer products market, VMG Partners has a track record of helping build breakthrough brands, including KIND, Pretzel Crisps, Vega, Babyganics, and Justin’s, among others.
Kara co-founded VMG Partners in 2005 and will explain how she sees the landscape of health-and-wellness brands today and what it takes to succeed in the rapidly changing marketplace. In 2009 she was named one of the Top Buyout Pros Under 40; in 2012 she was identified in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail; and in 2015 was honored by Food & Wine and Fortune magazines as one of the Most Innovative Women in Food and Drink. She serves and has served on the boards of KIND, Pretzel Crisps, Waggin’ Train, Vega, Health Warrior, Babyganics, and multiple other emerging brands in the food, beverage, wellness, personal care, and pet products categories.
Breakthrough Brands Panel
- Kara Cissell-Roell, Co-Founder, VMG Partners
- Duane Primozich, Co-Founder and Managing Partner, BIGR Ventures
- John Tucker, CEO, Farmhouse Culture
- Moderator: Walt Freese, President and CEO, Sterling-Rice Group
New Approaches to Driving innovation in Large Companies, John Grubb, Managing Partner, SRG
- Darin Harris, CEO, Cicis
- John Haugen, Vice President and General Manager, 301 INC., General Mills
- Debo Mukherjee, Former CEO, Redco Foods Inc.
- Moderator: John Grubb, Managing Partner, SRG
The top 25 US food and beverage companies have lost approximately $18 billion in market share since 2009. With rapidly changing consumer preferences that include a desire for fresh food, clean ingredient lines, greater transparency and increased authenticity, most categories in the store are rapidly changing. The size and scale big companies have relied upon for years has left them with an asset base that now inhibits innovation and growth.
In the foodservice world, customer visits are basically flat with consumers finding high-quality fresh food at fast-casual outlets, which are stealing share from traditional full-service restaurants.
Given this environment, how are executives from some of the largest companies dealing with this challenging environment? What strategies are they employing to change the trajectory of their business? In this open Q&A session, hear from some of industry’s best and brightest.
What’s coming next? Find out from four entrepreneurs who head up successful start ups that are already making waves in their industries. In this TED-style talk, they will have 15 minutes to each explain the story of their companies and how they are already making change happen.
- Teju Ravilochan, Co-Founder and CEO, Unreasonable Institute
- Matthew Sade, CEO, Kite Hill
- Michael Joseph, Founder and CEO, Green Chefs
The Future of Food: Cutting Edge Concepts in Foodservice
If you want to know how Americans’ approach to health and wellness is changing, look no further than three of the hottest concepts in fast-casual right now. Clover Food Labs is a Boston-based concept with seven restaurants and six food trucks started by an MIT grad who was working at McKinsey when he decided to start a customer-driven fast-food company with a culinary mission to lead the restaurant industry in the use of local and organic ingredients at scale. Modern Market was started by two friends who worked at Goldman Sachs and IDEO at one time but set out on a mission to serve scratch-made, healthy food to as many people as possible. With 22 locations in Colorado, Texas, Arizona, and DC, it’s challenging the notion that food made fast can’t be healthy. Tender Greens is a California-based concept with 21 locations in LA, San Diego, and the Bay Area that emerged from the founder’s experience in fine dining but with a desire to serve fresh, healthy, chef-inspired, farmer’s market sensible dishes. Come see what the future of food looks like through the vision of these three innovative entrepreneurs!
- Ayr Muir, Founder & CEO, Clover Food Lab
- Erik Oberholtzer, Co-Founder and CEO, Tender Greens
- Anthony Pigliacampo, Founder and Co-CEO, Modern Market
- Moderator: Amy Shipley, Managing Director, SRG
Purpose Driven Brands, Walt Freese, President and CEO, SRG and Carol Cone, CEO, Carol Cone ON PURPOSE (CCOP)
According to a study by Cone Communications, more than 80 percent of consumer are more likely to purchase from a company that can quantifiably show how it makes a difference in people’s lives. As the former CEO at both Ben & Jerry’s and Stonyfield Farm, Walt has spent the bulk of his career working for iconic brands that are purpose-driven. Carol Cone founded Carol Cone ON PURPOSE, a consultancy that works to move purpose to the center of business and brand strategy.
In this session, you will hear how being a purpose-driven brand is more than just having a corporate social responsibility statement or commitment. It’s a belief that guides actions and behaviors that also translate to the bottom line because they create high levels of trust and loyalty from consumers.
The World’s First Wearable-For-Good, Rajesh Anandan, Senior Vice President, UNICEF Ventures
American kids now spend the majority of non-school time—seven hours a day—in front of a TV screen or mobile device, and as a result, one in four children is now inactive. Meanwhile, one in four children worldwide is malnourished, including 16 million children who suffer from severe acute malnutrition and require immediate treatment. UNICEF Kid Power aims to address both of these crises with a single solution, using the world’s first wearable-for-good to gets kids moving by tapping into their inherent desire to help their peers.
By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures, earn points, and unlock lifesaving packets of therapeutic food for severely malnourished children around the world. The more kids move, the more points they earn, the more lives they save. Within 24 months, Kid Power has grown from a handful of schools to over 3,200 third, fourth, and fifth grade classrooms across 15 U.S. and European cities, has successfully launched at retail with Target and Star Wars: Force for Change, has built the world’s largest real-time dataset on children and physical activity, and has begun to define a new way for kids to interact with technology while minimizing screen time.
Hear about the insights that led to the creation of this new social venture and the partnerships that have enabled its rapid evolution and scale-up.
The Art of Storytelling, Anthony Stacchi, Director, LAIKA
Storytelling is the buzzword of the moment in marketing circles. It’s key to expressing your brand to the world in an interesting and memorable way. Yet storytelling is a highly creative act, and understanding the right way to manage it is crucial if you are going to be successful in breaking through the clutter.
In Hollywood, understanding how to engage audiences and take them on a journey is something every filmmaker thinks about as they choose their characters and shape their stories. Nowhere is that more important than in the world of animated movies targeted at kids. On average, most animated feature films have at least five years of development before they go into production, many much longer. Tony Stacchi is a veteran of the industry, having worked on many Hollywood hits, including The Boxtrolls, Open Season, Antz, James and the Giant Peach, and more. Learn how story development and the peculiar alchemy of medium and style come together to create a memorable emotional experience. With images and some of the original puppets from Laika’s 2015 release The Boxtrolls, Tony will also show how modern technology and an animation style as old as the original King Kong (1933) can combine to engage an audience and make movies people will watch again and again.
Friday, April 29
The Science of Habits, Wendy Wood, PhD, Provost Professor of Psychology and Business, University of Southern California
Studies show that about 40 percent of people’s daily activities are performed in almost the same situations. With this high level of repetition, many consumer behaviors are habitual. Habits emerge through associative learning: when we repeat what works in a stable context, we form associations between context cues and the response. Many consumers act so habitually that they reject new products, even those that offer enhanced benefits over products they are currently using.
Understanding the science behind habits is crucial to understanding consumer behavior. In this talk, you will learn the importance of consumer habits in adopting or rejecting new products, and how brands can influence behavior by forming and changing habits.
- Corey Barrette, Vice President, Consumer Insights, Edgewell Personal Care
- Christy Lebor, Director, Breakthrough Innovation, The Kraft Heinz Company
- Wendy Wood, PhD, Provost Professor of Psychology and Business, University of Southern California
- Moderator: Steve Clouthier, Managing Director and Partner, SRG
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, Doug Cameron, Founding Partner, DCX Growth Accelerator
How do we explain the breakthrough market success of businesses like Nike, Starbucks and Ben & Jerry’s? Conventional models of strategy and innovation simply don’t work. Doug Cameron has a powerful new theory of cultural innovation- brands in mature categories get locked into a form of cultural mimicry, a cultural orthodoxy. Historical changes in society create demand for new culture – ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.
Cultural Strategy guides managers and entrepreneurs on how to leverage these ideological opportunities. Learn how managers can use culture to out-innovate their competitors, how entrepreneurs can identify new market opportunities that big companies miss and how organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap.
Cultural Strategy Panel
- Doug Cameron, Founding Partner, DCX Growth Accelerator
- Jason Dolenga, Former Global Senior Brand Director, Beam Suntory
- Michael Perman, Former Dean of Innovation, Gap
- Moderator: Walt Freese, President and CEO, SRG
Optional: SRG StreetDive
Want to get ahead on NextGen ideas in health + wellness? On Wednesday, April 27 from 2:00-5:00 pm, join our experts for an off-the-grid tour of culinary hotspots that push the boundaries of health + wellness as we know it today. Considered a hotbed for outdoor fitness enthusiasts and professional athletes alike, Boulder is also renowned for its cutting-edge foodservice and retail concepts that cater to the “athlete in all of us.” We will spend an exciting, fast-paced 2 ½ hours exploring a medley of restaurants, markets and retailers that will challenge us to think differently (and deliciously) about what ‘health’ really means today.
SRG StreetDive is a proprietary, experiential food think tank that takes clients on thought-provoking, off-the-grid culinary voyages around the globe, designed to stimulate fresh thinking and innovation. Designed to keep our food & beverage clients ahead of the competition, SRG customizes the tours based on their unique needs.
This private tour is open to our Bolder Innovation Forum guests only. Add this to your registration to reserve your spot by clicking here.