THURSDAY, APRIL 19
WELCOME REMARKS: Cindy Judge, CEO
OPENING KEYNOTE: INNOVATION AT APPLE: Scott Witt, Creative Director
For the past eight years Scott has built and led creative teams at Apple working on next-generation communications platforms, new digital product and patent development, marketing design, and original content creation. A recovering NYC advertising exec, Scott’s work has been globally recognized by Cannes, D&AD, the One Show, Webbys, and the FWA.
In his talk, Scott presents what photography; a medium historically defined by stillness, can tell us about innovation—a principle of things always in motion. Through image studies, he’ll explore how the constructs of one’s chosen profession manifest in more evocative art when traditional constraints are applied in new ways.
ANTICIPATING AN UNCERTAIN FUTURE: OUTLINING THE CHANGE FORCES AND OPPORTUNITY SPACES FROM FUTURES 2025: Steve Clouthier, SRG, David Palmer, RBC Capital Markets, and Nik Modi, RBC Capital Markets
SRG has partnered with the Royal Bank of Canada to publish Futures 2025, designed to help companies anticipate and prepare for an uncertain future.
Using RBC’s global network of more than 100 analysts who cover companies across industries, the two firms combined to create a framework that helps solve for the intersection of both predictable and unpredictable forces that could be profoundly disruptive in defining the future. Futures 2025 helps to identify Change Forces—developments, events, and/or driving factors—that could have large-scale impact on the future, both predictable and unexpected. It also identifies opportunity spaces for organizations and sectors, along with implications for strategy and operations.
FUTURES 2025 Q&A: Moderated by Cindy Judge
THE FUTURE CONSUMER: UNDERSTANDING GEN Z: Eve Turow Paul
While most brands have been hyper-focused on millennials the last few years as their desires have altered traditional brand and category dynamics, the future increasingly lies in the next generation—Gen Z (born 1996–2010) as they begin to enter the workforce. Eve is an expert on Gen Z and has identified four pillars that represent new and influential modern-day needs for these consumers. She will share these themes and show how they impact behavior.
THE FUTURE CONSUMER PANEL: Moderated by Cindy Judge
- Eve Turow Paul
- Lisa Malat, CMO Barnes & Noble College
- Pat Masker, Managing Director of Insights, SRG
THE FUTURE DEFINITION OF HOME: Brandon Reed and JC Longbottom, SRG
Whether you live in a suburban oasis, reside in a vegan commune, or outright reject the idea of a traditional house, everyone has a definition of home and what it means to them. Join us as we discuss the current definitions of home, explore the role technology plays in the idea of home, and hypothesize how changing conceptions may impact future interactions and consumer behaviors.
THE FUTURE OF FOOD
The world of food is changing at a faster rate than ever before. From the information consumers seek out about the food they eat to how it’s grown to the new sources of protein in the world, there is much to understand. In a series of TED-style talks, we will bring together diverse thought leaders who are investing in and leading this change.
- Michiel Bakker, Director, Google Food: Food Trends and Search Implications (11:20–11:35)
- Jack Li, Builder, Datassential: Food Trends (11:35–11:50)
- Marc Oshima, CMO, Aero Farms: Indoor Ag at Scale (11:50–12:05)
- Chuck Templeton, Managing Director, S2G Ventures: Sustainable Future of Food and Ag (12:05–12:20)
THE FUTURE OF FOOD PANEL: Moderated by Amy Shipley, SRG
THE FUTURE OF MEDIA: Mike Monello, Campfire
As the world of media changes and evolves, it is becoming increasingly complex to understand how to generate consumer engagement. Mike is a partner at Campfire, an agency that specializes in world-class participatory programs and immersive experiences that ignite fan cultures, encourage spread, and drive awareness. He was a co-creator of the Blair Witch Project and has built amazing consumer experiences for HBO, Cinemax, National Geographic, Infiniti, and many others. Learn how to create engagement beyond the digital world and drive consumers to share content and interact with your brand in a whole new way.
THE FUTURE OF MEDIA PANEL
- Mike Monello
- Adam Wohl, SRG Executive Creative Director
- Scott Witt, Creative Director, Apple
WHAT’S HAPPINESS ANYWAY? Billy Otteman and Lillian Robinson, SRG
The quest to maximize happiness drives much of consumer behavior, but the underlying values that influence happiness change over time. Join us to learn about the primary drivers of happiness, how they relate to our changing values, and the language consumers use to talk about happiness.
PANEL ON MODELS FOR INCUBATING AND ACCELERATING GROWTH
Today, large companies are starting their own incubators and corporate venture capital arms to participate with early stage companies and practice the art of external innovation to jump-start growth. What can be learned from this new approach and what can large brands learn from PE firms and other experienced investors in identifying growth opportunities?
- Tom Spier, Boulder Food Group
THE INNOVATION MINDSET AT CIRQUE DU SOLEIL: Jay Guilford, Creator and Content Strategist, SPARK at Cirque du Soleil
Cirque du Soleil is a brand known around the world for one-of-a-kind shows with dazzling performers. Founded in 1984, it completely reimagined the traditional circus and turned it into a global entertainment company with shows running on four different continents. Audiences come to a Cirque show expecting to be amazed but also wanting each to be distinctly original. Learn how Cirque implements an innovation mindset to create their unique approach to entertainment and storytelling.
COCKTAIL PARTY AT SRG: Featuring the Food of Daniel Asher, River and Woods
FRIDAY, APRIL 20
WORKOUT WITH AN IRONMAN: Dave Scott, six-time Ironman World Champion
WELCOME BACK AND RECAP OF DAY ONE: Steve Clouthier, SRG
- Dave Scott: Introduction of how athletes eat today and an overview of breakfast
REINVIGORATING GROWTH IN THE GOLDEN ARCHES: Deborah Wahl, Former CMO, McDonald’s
McDonald’s has been one of the many companies trying to adapt to the changing consumer preferences of today. With thousands of locations worldwide and a hugely complex supply chain designed to deliver convenience at mass scale, change is far from easy. However, the company turned around negative sales-store comps into growth. Deborah spent three years as CMO at McDonald’s and will share her story and insights into how to change a mature brand and keep it relevant in modern times.
HELPING THE BUNNY GROW: INNOVATION AND INTEGRATION AT ANNIE’S: John Foraker, Former CEO, Annie’s
Annie’s is one of the great success stories within the CPG industry moving from entrepreneurial startup to being acquired by General Mills for $820 million in 2014. Originally founded by Annie Withey in her kitchen in 1989, Annie’s grew from a mac and cheese brand into a $200 million portfolio of products in many categories across the store. John operated as CEO for the last 17 years and will talk about how he helped the company grow at such a high rate and the opportunities and challenges of working as a small independent company as well as a division of a large CPG company.
PANEL ON INNOVATION
- Deborah Wahl
- John Foraker
THE BUSINESS OF CRAVINGS: Taylor Cunningham and Paris Hogan, SRG
We’ve all experienced a craving, but what are cravings made of? In this session, we’ll discuss the art and science behind culinary cravings, social cravings, emotional cravings, and more. Join us to see SRG’s newly developed cravings framework, which illustrates the human tensions that keep us wanting more.
WHEN DESIGN THINKING AND BEHAVIORAL ECONOMICS COLLIDE: Arjun Chakravarti, Professor, Assistant Professor of Management and Marketing at the Illinois Tech Stuart School of Business
As the focus of two recent Nobel Prizes, the field of behavioral economics has entered the collective consciousness of industry leaders throughout the world. The field of behavioral economics has improved social behaviors as varied as organ donation levels, energy saving, healthy eating choices, and financial decision making. However, there are also cases when behavioral nudges can fail. Arjun’s lab has documented several of these failures and has identified reasons why. He will share the right ways to integrate behavioral economics within a design thinking process that helps generate not only the right considerations to focus on, but also a sustained level of organizational buy-in for these methods.